WHAT WE DO
Provisa create, finance, produce and publish special interest reports - highly targeted papers, magazines and guides.
At Provisa we have two groups we focus on understanding: Our clients and our clients' clients. We believe that once we get to know our clients' markets we can tailor publications to make sure we are creating unrivalled marketing platforms.
Special interest reports
A typical Provisa publication is a focused report distributed by a third party (usually the daily, monthly or weekly press) in order to reach a well-defined target group. This combination ensures that our clients are marketed in a relevant editorial environment while reaching a unique, tailored readership.
The Provisa way
The topics of our reports are as diverse as can be. The contributing writers, readers, sponsors and advertisers can vary, but one thing always remains the same - the workflow:
Project management
We aim to ensure 100% client satisfaction, which is why we find strong project management skills so important.
Project management is about maximising the potential of the special interest report as a medium. The strategic and tactical thinking (the editorial angle, choosing the distribution partner etc) behind the report is what will make it unique. Therefore, on every project/publication, there is a project manager dedicated to your business, bringing you the best client support and ensuring you the right results, on time, at the agreed price.
The project manager acts as your strategic partner advising you on how to best get your message across to the right target group.
The project manager delegates parts of the project financing and the production of the report to other team members, but remains responsible for his/her paper throughout the life of the project.
Project financing
Our sales people are trained to ensure that we get the right match of advertisers, brands and sponsors at the right prices. We dig deep in the markets our clients operate in and find solutions on how to finance any given project. Return on investment or ROI is a keyword for us and all our clients. Whether the aim is to raise awareness, generate sales or boost brand image, the special interest report is a cost-effective way to get your messages, products and services to market:
- A corporate advertisement might suit companies who want to enhance the brand image.
- An advertorial is valuable if you wish to go in to detail about a product or service, or to communicate an opinion, to provoke an establishment or public debate.
- Sponsorship is an excellent way to promote your core messages as you have the option of getting involved in the publication's overall message.
Production
Our publications should always be a trusted source of information. To ensure this we commission independent editorial content written by specialised journalists and checked by experts recognised in their fields.
Special interest reports are all about creating a tailored solution to achieve a communicative goal. As you might have seen on the previous pages, this starts with developing a strategic communicative angle. A carefully considered distribution is then devised.
Having this concept in place allows us to find the right sponsors and advertisers. Finally, the publication can go into production. In addition to the editorial content, the design and execution of the paper is what will make it a success.
By combining a proven style guide with some innovative design elements, we create special interest reports, which will allow our clients to achieve their desired objectives.
